Our Event Services

We Are Ultramax Sports!

We are excited to announce the opening of our fourth event services division. The Oklahoma City division joins the Ultramax Sports event service operations in Kansas City, Springfield, and Columbia, MO. The Ultramax Sports brand ranks among the most recognized and respected event brands in the sports industry, attracting participants and partners from across the region and nation. Ultramax Sports is an all-inclusive event services company. We are diversified into virtually all corners of the active lifestyle market. We specialize in advanced chip timing, event production, logistics management, marketing, equipment rentals and on-demand shirt and apparel printing (our newest feature). We can provide as little or as much as you need to elevate your event to the next level. Ultramax Sports has been providing complex turn-key event management solutions for the past 15 years and has provided race management solutions for Ironman, Major League Baseball, Major League Soccer, USA Triathlon, The Kansas City Sports Commission, Susan G. Komen, Lifetime Fitness and more than 300 other events. Ultramax Sports provides event services to over 225,000 athletes and spectators each year. Our event expertise includes road-running events, trail runs, triathlons, duathlons, cycling races and tours, adventure races, obstacle runs and multi-day productions. Ultramax Sports is  focused on the total event experience. Quite simply, our productions are best of the best! Our goal is to deliver an unmatched environment of energy, enthusiasm, and accomplishment for the participants before, during, and after race day. We feel that this level of passion and commitment is exactly what events are looking for.  Let us go to work for you!“We are in the sports management business full-time and we understand exactly what it takes to deliver amazing event productions!”

Chip Timing Services

  • MyLaps BibTag Disposable Timing Chip System – The MYLAPS BibTag System is the most reliable timing system for mass events. The Timing Tag is integrated into the racer number (bib), the IAAF standard. It works with and relies on UHF technology and light-weight and anti-slip modular detection mats. The benefit of the MYLAPS BibTag timing system include a minimum amount of pre-race and post-race duties for organizers, and ease of use for participants. All the athlete has to do is attach the bib to his or her chest as usual. After the race, participants can take the BibTags home. No collecting tags!
  • AMB Pro Chip Timing – The Very Best Timing Solution for Multisport Events.

Advanced Timing Features/Services

  • Ultramax Sports offers the very latest in event timing systems using MyLaps Technology including ProChip and BibTag
  • We provide our own Wireless Internet access at most events. This means live results on the web during the event
  • Fast accurate results posted while race in progress online and on site
  • Experienced event staff armed with the latest timing equipment and backup systems
  • Exclusive to Ultramax Sports! It’s simple, this service will dramatically improve your packet pickup flow and customer service.  Let us show you how this service can improve your event.
  • Live Result Print Stations – Another exclusive Ultramax Sports service. Participants simply walk up and get a personal printout of their results with full splits and placing. A very popular feature at our events.
  • Custom Finisher Certificates – You can reward your participants with custom printed finisher certificates. We have many options with this service feature.
  • Virtual Registration Terminals – We build our Virtual Registration to dramatically streamline the expo and late registration process. We can extend the time you can accept registrations. This means more race revenue.
  • Dynamic Bib Number Assignement – This is one of our newest services. This process works for your event by assigning the bib number and timing chip in one quick step at the first point of contact. Packet preparation is simplified or eliminated, error opportunities are greatly reduced, and volunteers no longer need to look through bins for the correct packet numbers.
  • Email Bib Number Assignment and  Receipts  Results  – We can email the participants registration receipt a few days before packet pickup. The athletes can simply print out or show them on their phone when they arrive at packet pickup. We can also create a custom post-event result email and thank you for your event
  • Online Registration  – Ultramax Sports works with all the major online registration systems. We also provide  and highly recommend using the GetMeRegistered service.  We can help you manage the registration setup  and  monitoring process.
  • Packet Pickup Management – We have years of experience in packet pickup operations. Our team can oversee and help manage the entire packet pickup process.
  • Timing Packet Preparation – We  offer several options for  bib number and timing chip  preparation. Let us setup a solution for your event
  • Live Online Results Push
  • Wireless Announcer Display Screen of Pad

Basic chip timing is no longer enough! Athletes love bells and whistles and we have custom built many of our options to give them what exactly what they want. Our services were specifically designed to enhance the atmosphere and ambiance of your event.  You can also let them share their experience with athlete tracking, Facebook and Twitter push, or SMS text results. Let us craft an event  package tailed for your event.  We will elevate your event above the competition and help drive repeat participation.

(NEW) MyLaps Sports Flash Live Results Sharing Tool

Introducing the ultimate tool for live results updates. Sports Flash is a social media based application that posts/sends a message when an athlete passes a timing point during an event. Participants, friends, family and spectators can sign up to follow any participant in the event using the Sports Flash application. The process is crazy simple. You can simply sign up and select the updates you want to receive, and how they want to receive them: through Facebook, Twitter, SMS or email. The best part is just about any event can afford this service.

  • Customize your result message to athletes, friends, family and spectators
  • Amazing branding opportunity for events and sponsors
  • Exposure to 70+ Facebook walls per post (average)
  • Delivers instant information about athlete’s achievement
  • A great way to spread the word about your event
  • A very simple user interface.
  • You can check out the interface: https://sportsflash.mylaps.com/


Receive real-time athlete updates on your Facebook wall during the event.


Tweet live splits and results. Be it your own or that of your friends.


Prefer to receive updates by email. Sign up to get live notifications.

SMS Text Message

Not always online? Receive text message notifications during the event.

On-Demand Event Shirt Printing & Apparel Solutions

We have been in the event business for 15+ years, so we understand the shirt printing requirements and needs for events. That is exactly why we expanded into the shirt printing business. We could not get what we needed from traditional screen printers. We had to take control of quality, quantity and deadlines. Our revolutionary approach to event shirts and specialized apparel was born of our experiences providing shirts at our own events. We brought the process in house to streamline efficiency, reduce costs, and eliminate wasted unused shirts. Our process allows us to monitor registration and produce shirts as we go. At larger events we can even print shirts at the event and on race day. We eliminate the need to guess months in advance then deal with the costly reorder, reprint, screens, and service charges. We can ensure that everyone gets their shirt in the correct size even if they signed up on race day enhancing their experience. We provide a wide variety of the best shirt options including real time customization of event apparel for expo and race day sales. Ask your Ultramax Representative for more detail about this exciting program.

Click To Get A Shirt Quote Today…

Event Management & Logistic Services

  • Event Management & Logistic Support
  • Event Staffing and Race Day Coordination
  • Equipment Rentals
  • Event Marketing & Graphic Design
  • General Consulting
  • Event Sanctioning and City Permitting
  • Race Site Layout and Flow
  • Course Design & Traffic Control

Our Team has years of experience related to event logistical and technical management. Services can be custom tailored to fit the way you need for a simple flat fee. Event management services can cover the full range of event productions, operations, communications, safety and marketing.

Why Are We The Best?

The Ultramax Philosphy – The entire Ultramax Team is 100% dedicated to delivering the best events possible. We offer the very latest and best in timing technology, equipment and staff expertise. Many of our advanced result and service options were designed exclusively by Ultramax Sports for some of the country’s largest events. Ultramax Sports can offer the full spectrum of event services ranging from timing, equipment rentals, management, shirt/apparel printing and more! If you need it for events, chances are we can handle or manage it for you.

Get A Custom Event Services Quote

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